Rebranding Unveiled: New Logo & Website
Our company’s new brand identity has been revealed this week, wrapping up three months of intense creative efforts that covered brand discovery, positioning, designing, content strategy and web development. The rebranding process produces a clean, energetic fresh touch to essentially all our brand features, including the name, logo, typeface, tagline, brand typography and tone.
“We need to be relevant to our clients and business partners. This new identity is built around precision and performance, yet is human, close to the audience, not robotic or hi-tech. We wanted a face that’s sober and professional, but in the same time pleasant and sincere, and I think Matei enclosed this face nicely in our new vocabulary”, project supervisor and Production Manager Florin Munteanu explained.
The new Rikora brand and website are developed by Matei Balan.